Navigation advertising alliance is an Internet marketing practice that benefits both the publisher, advertiser, and consumer. It is a three-way partnership between online publishers, online advertisers, and search engine marketers.

The primary benefit of an online navigation advertising alliance is that it allows publishers to make money from their websites. Publishers can join the alliance and get paid when their website visitors click on a link or banner ad provided by the alliance. This type of advertising is usually a form of pay-per-click (PPC) ads, meaning that the publisher earns a certain amount of money each time a visitor clicks on the ad. The amount of money that is earned depends on the agreement between the advertiser and the publisher, and typically ranges from a few cents to several dollars per click.

Online advertisers also benefit from joining a navigation advertising alliance. Advertisers have access to a wider range of potential customers and can tailor their campaigns to reach their most desired target audiences. Advertisers also benefit from the fact that the targeted audience is more likely to be interested in the products or services being advertised than an audience that is reached through traditional methods.

Finally, search engine marketers benefit from these partnerships because they can improve their rankings in search engine results pages. This is because the search engine marketing companies help publishers by placing ads on publisher sites that link back to the advertiser's website. This helps the search engine marketers by increasing the quality and quantity of relevant links pointing back to their advertisers' websites, which boosts their rankings in search engine results pages.

Overall, the navigation advertising alliance between publishers, advertisers, and search engine marketers is a beneficial and cost-effective form of online marketing. They allow publishers to monetize their websites, advertisers to target their desired customer base, and search engine marketers to increase their chances of ranking higher in search engine results pages.